Frequently asked questions
The objections that actually stop people from buying, answered directly.
Pricing
Are these really final prices, or a "starting from"?
The number on the page is the price for that package. Where a package genuinely depends on site size — the Deep Crawl & Log-File Audit, for instance — that’s stated on the package page itself, not hidden behind a call.
What's the difference between HT and TTC?
HT is the price excluding VAT — the standard B2B convention in France. TTC includes the 20% TVA. Your cart and checkout show both, plus the TVA line itself, separately.
Is there a minimum commitment on the monthly programs?
Yes — a 3-month minimum term on every monthly package, then 30 days' written notice to end it.
Can I cancel or get a refund?
One-off audits: full refund any time before work starts; non-refundable once the report is delivered. Monthly programs: no refund for the current month, but no fee for ending after the minimum term and notice period. Full detail on the Refund & Cancellation Policy.
Do you invoice in EUR only?
Yes. All prices are in EUR; VAT-registered buyers outside France can apply the reverse-charge mechanism at checkout.
Method
"Baseline → Hypothesis → Implement → Measure → Report" — what does that actually mean in practice?
It's the fixed sequence every engagement runs: measure the current state first, name a specific cause, fix or hand over the fix, re-measure the same way, then report what changed.
How often will I hear from you during an engagement?
One-off audits: a single written report at completion, plus one round of clarifying questions before it’s finalized. Monthly programs: a report every month on a fixed date, plus a direct contact between reports.
Do you guarantee rankings?
No. We guarantee the method, the deliverables, and the turnaround stated on each package page. No one can guarantee an outcome a search engine controls, and we won't pretend otherwise.
What tools do you use?
Screaming Frog for crawling, Chrome UX Report and PageSpeed Insights for Core Web Vitals, Google Search Console for indexation and query data, a log analyser for server logs, and manual, structured querying for AI-answer verification.
Technical
Which services include implementation, and which are diagnosis-only?
One-off audits (Core Technical Audit, Deep Crawl & Log-File Audit, AI Visibility Baseline, On-Page Sprint, Local Foundation, Hreflang & Multi-Market Audit) deliver a prioritized fix list; you or your developer builds it. Monthly programs include implementation support directly.
How big a site can you handle?
The Core Technical Audit covers sites up to roughly 5,000 indexable URLs. Larger or more complex catalogs need the Deep Crawl & Log-File Audit.
Do you work with any CMS or platform?
Yes — the audits are platform-agnostic; findings are delivered as recommendations your existing team or developer implements on whatever stack you run.
What access do you need to get started?
It varies by package — each package page lists its exact requirements under the "Requirements" tab. Most start with read-only Search Console and Analytics access.
Legal & billing
How does checkout actually work — is payment processed live?
Checkout runs a clearly labelled demonstration payment step; no live card details are transmitted or stored. We confirm every order by email within one business day with the real payment step for that engagement.
What happens after I submit an order?
You land on an order confirmation page with a reference number and a summary. A member of the lab confirms by email within one business day with next steps.
Is my payment information safe?
The checkout on this site is a demonstration flow — no card data is transmitted, stored, or ever leaves your browser.
Who do I contact for a data request or billing question?
support@searchtechlab.com for both — see the Privacy Policy for how data requests are handled.