Content & On-Page SEO

Content that competes with itself instead of compounding.

Teams already publishing content regularly — in-house or freelance — whose output isn’t converting into rankings, topical authority, or internal-linking equity.

See packages ↓See pricing

Duotone graphite and vermilion photograph of pinned pages connected by taut strings on a dark corkboard, one thread glowing vermilion.

Where compounding turns into competing

Content output has been steady for months, but organic traffic hasn't moved with it.
New pages compete with older ones for the same queries instead of reinforcing them.
Internal linking is whatever felt natural at publish time, not a deliberate architecture.
Earned links are something you've never actively pursued, or tried once as an isolated project that didn't repeat.

What actually gets rebuilt

Deliverable	What it covers	Cluster
Entity & topic model	Maps existing content into topic clusters and finds the gaps	Defines the pillar/cluster structure your content sits in
On-page optimization spec	Title, heading and on-page structure recommendations per priority page	Tagged to the cluster it belongs to
Internal-linking architecture	A defined structure connecting cluster pages to each other and to pillar pages	Cross-cluster and intra-cluster links specified
Earned-link targets	Specific, named link opportunities relevant to your topic clusters — not a generic outreach list	Linked to the cluster it supports
Content brief templates	Ready-to-write briefs for the highest-priority gaps identified	One per gap, tagged

Entity & topic model: Maps existing content into topic clusters and finds the gaps; Cluster: Defines the pillar/cluster structure your content sits in
On-page optimization spec: Title, heading and on-page structure recommendations per priority page; Cluster: Tagged to the cluster it belongs to
Internal-linking architecture: A defined structure connecting cluster pages to each other and to pillar pages; Cluster: Cross-cluster and intra-cluster links specified
Earned-link targets: Specific, named link opportunities relevant to your topic clusters — not a generic outreach list; Cluster: Linked to the cluster it supports
Content brief templates: Ready-to-write briefs for the highest-priority gaps identified; Cluster: One per gap, tagged

Not included

Full content drafting at scale (briefs and specs are provided; drafting is a separate scope — ask on the Contact page) · Paid link placement or link buying · Technical crawl/indexation audit (see Technical SEO Audit) · Ongoing content production beyond the Content Engine's monthly cadence

How we rebuild the architecture

Map existing content against search demand to find where clusters are thin, missing, or duplicated.

Identify which pages should lead a cluster, which should support it, and which are actively competing with each other.

Rebuild the internal-linking architecture and hand over on-page specs and content briefs.

Track whether the reorganized cluster consolidates rankings instead of splitting them.

A cluster-by-cluster read of what moved.

Evidence

Mapping the internal links

How a site's pages actually link to each other today, and where a cluster is missing the connections it needs — the same map format used on every Content & On-Page engagement, built fresh from your own crawl. The panel alongside is an illustrative rendering.

See the full artifact →

Duotone graphite and vermilion photograph of a hand-drawn site-architecture map on paper with one connecting line traced in vermilion ink.

Two ways to run this engagement.

foundation · STL-OPS-TA

On-Page Sprint

Topic model, on-page specs and an internal-linking map for your priority pages.

€1,650 excl. VAT

A dedicated content and topic audit against your existing pages
On-page specs and content briefs ready to hand to a writer or developer
One round of clarifying questions before the deliverables are finalized
Direct access to the analyst who ran it

See package details

program · STL-CEN-PRG-M

Content Engine

Ongoing topic-cluster content planning with earned-link targets built in.

€2,200 /mo excl. VAT

Everything in On-Page Sprint, run on a monthly cadence
A named point of contact for monthly review calls
Earned-link targets refreshed each cycle
A monthly written report against the original baseline

See package details

Frequently asked questions

Do you write the content, or just plan it?

On-Page Sprint delivers specs and briefs; Content Engine adds a monthly content plan and briefs. Drafting is available as a separate scope — ask on the Contact page.

Is link building really included, or is that an upsell later?

It's a named part of Content Engine from day one — specific targets tied to your topic clusters, not a bolt-on retainer line.

What if we already publish a lot of content?

Then this is usually a restructuring problem, not a volume problem — the audit shows which pages are actively competing with each other.

How is this different from the Technical SEO Audit?

Technical Audit fixes whether pages can be crawled and indexed at all. This fixes whether the content that is indexed is structured to rank and compound.

Related services

Technical SEO Audit Crawlability, indexation, Core Web Vitals and the log-file analysis that shows what Googlebot actually does on your site. AI Search Visibility A measured baseline of where you stand in AI Overviews, ChatGPT and Perplexity — then a program to close the gap.

Turn steady output into compounding rankings.

See both packages ↓Talk to us about bespoke scope