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Real work, not a case-study wall.

We don't have named client case studies to publish yet — no client has given permission, and we won't invent ones that sound plausible. We also don't publish a live client's audit data here; it belongs to the client it was run for. What follows is what each deliverable actually contains, illustrated, plus the tooling behind it.

Duotone graphite and vermilion photograph of a printed audit report page with a vermilion highlighter mark and a ruler across the corner.

Artifact

The technical audit excerpt

What’s indexed, what’s excluded, and the specific reason for each exclusion, ranked by estimated traffic impact — that’s the structure of every Core Technical Audit sold on this site. The image alongside illustrates that structure; it isn’t a page lifted from a live client report. We don’t publish a client’s actual audit data — it belongs to them, and no client has given permission yet.

Duotone graphite and vermilion photograph of a hand-drawn site-architecture map on paper with one connecting line traced in vermilion ink.

Artifact

The crawl and architecture map

Which pages link to which, which are orphaned, and where a topic cluster is missing the internal links it needs — that’s what a crawl and architecture map shows, and it’s the diagnostic behind the Content & On-Page SEO and International SEO engagements. The image alongside illustrates the format; the map itself is built fresh for each site, from that site’s own crawl, not reused from someone else’s.

Duotone graphite and vermilion photograph of a dark monitor displaying an abstract field-data line chart with one glowing vermilion data point.

Artifact

The Core Web Vitals field report

Real-user field data (not a lab simulation) on Core Web Vitals and INP, broken down by template rather than collapsed into one site-wide number — that’s the report format delivered on the Technical SEO Audit and AI Search Visibility engagements, where page experience affects both ranking and extractability. The image alongside illustrates the format; the data itself comes from each site’s own field measurements, gathered fresh per engagement.

Named tools, not a black box

Screaming Frog SEO Spider · Chrome UX Report (CrUX) + Google PageSpeed Insights · Google Search Console · A log analyser reading raw server/CDN access logs, selected per your hosting environment · Manual, structured querying of AI Overviews, ChatGPT and Perplexity against a defined query set. See how each tool fits into the method →

See the packages that produce these deliverables.

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